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Optical dilemma: Sell or not to sell reading glasses?

It is important to keep customers returning to his tent, under any pretext. Concept is simple, all eye products quality should be sold by professionals glasses instead of sending customers to a pharmacy or elsewhere. Only a few years ago, most of optical declined to designer sunglasses, who profess these sunglasses are a fashion item and should not be carried in your optical shop. And look which is in stores today! Need I say more? Similarly, ready-made reading glasses are here to stay and, frankly, it's time for the world's eye to accept this and embrace the additional revenue and traffic again.

Currently, about 100 million people in the United States or have presbyopia or will develop 2014. Consequently, the industry predict the category of reading glass will continue to grow between 8% and 10% in each of the coming years. Sales to U.S. in 2008 was over $ 650 million. Aging consumers are increasingly more difficult to read small print, use their reading glasses for functionality and fashion.

These numbers should be awakening rude awakening for the community of glasses. reading glasses are being rejected by many in the world of optics, despite being the fastest-growing category in the vessels.

Seeq International, an exclusive (MSRP: $ 70.00 to $ 95.00) Reading Glass Company, is actively repositioning understand the world of optics and perception, reading glasses and how they should be presented professionals from the glasses. In these difficult economic conditions, the optics must take into account the profitability and the potential size of this new category can generate. reading glasses Seeq class Zyl directly answer the world of optics and optical can increase sales dropped.

"Bring customers in your store and bring back what it is all about now. having a simple adjustment in a pair of reading glasses is a convenient way to attract them, and meanwhile, the opportunity to see their news collection optics. I think we all agree, customer acquisition, customer loyalty and store traffic is key to good practice, "says Jerry Gruia of Seeq.

When it comes to reading glasses, designers Seeq (Jerry and Jeff Gruia) have a bridge between form and function. They are among the pioneers who brought high-quality eye reading glasses at the tip of fashion accessories, including special touches, as topless frames, wide temples, funky caps, textures and forms of art. And don 't forget the colors and today it is not uncommon to find different shades of color focus on any pair of glasses to read the Seeq.

Reading glasses become a fashion accessory, like the sunglasses market has a few years ago. Today, most people own several pairs of reading glasses Fine coordinate their outfits with many …. Cutsey small butterflies, poke-a-point or love are here!

The women of this generation are not willing to find a midwife, the creation Sales advanced a wave of high-quality lenses couture reading. Is not it time to increase your traffic, while adding new sales? International Seeq and their products are able to respond directly to community care of the eyes.

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July 18th, 2010 at 3:02 am

Posted in Sunglasses

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